![]() By doing so, you exclude sending to contacts tagged as Disengaged or Inactive which can help your deliverability rates Create a segment of contacts with the Engaged tag, and send campaigns to that segment only.While these automations already have intervals for you, you can change them to fit your needs better. These tags are either added to or removed from contacts based on how much time has passed since they engaged with your email or visited your website. These two free, pre-built automations track contact engagement over time by applying four tags to contacts: Engaged, Recent Activity, Disengaged, and Inactive. We recommend that all email marketers set up the Engagement Tagging automations as soon as possible. This will help you see which contacts are engaged with you and which hurt your program and domain reputation.ĪctiveCampaign has tools that you can use to both remove inactive contacts from your list(s) right away and track engagement over time.ĭo First: Implement Engagement Tagging automations Tracking contact engagement and removing inactive contacts is a best practice that all email marketers should implement. These all contribute to poor deliverability, a bad sender reputation, and having your domain blocklisted by ISPs. If you don't routinely clean your lists, you will risk decreasing open and click rates and increasing spam complaints and bounces. By removing inactive contacts, you will see more accurate reporting and get a better pulse on what's working and what's not. Sending emails to a list containing unengaged contacts can make it hard to see how well your campaigns are performing, making it difficult to know what to change in your strategy. Better insight into your email marketing strategy.Regularly cleaning your list can remove stale, unengaged contacts before they harm your sender health. Churn is the number of contacts who bounce, unsubscribe, or go stale on your list. You're keeping the contacts who matter most and will positively impact your overall deliverability.Įmail marketers should expect to lose about 30% of their contact list over a year. The contact count will decrease when you remove inactive contacts, but that's ok. Removing inactive contacts from your list means you're sending emails to contacts who are more likely to open your campaigns and click on a call-to-action. Higher engagement rates (more opens and clicks) with your emails.Maintaining a clean list of contacts is imperative for good email marketing and has several benefits, some of which are: Why you should clean your contact list(s) Sending emails to a clean list ensures that you send emails to only individuals who want to hear from you-not only will this boost your engagement rates, but it will help improve your overall deliverability, sender reputation, and inbox placement. Keeping a clean list(s) of contacts in your ActiveCampaign account is essential for successful and impactful email marketing.
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